Founded in 1998, the KBH Group is the UK’s largest on-train media specialist, with media channels including classic Traincard posters reaching millions of train operating company customers every month, connecting TOCs and brands with the affluent, influential and spend-ready rail-travelling audience.
On-train media effectively delivers ‘non-farebox’ revenue, maximising the value delivered from TOC media estates. Alongside this, the KBH Group helps TOCs enhance the overall passenger experience through the installation of communication, safety and marketing messages as required.
On-train media is proven through extensive research to reach, influence and engage rail users at a point when they are in the right mindset, and with time on their hands, to absorb information. The high levels of mobile connectivity and extensive journey dwelltime combine to make on-train media a powerful channel to connect out-of-home messaging with mobile brand platforms, leading to immediate action.