Founded in 1998, the KBH Group is the UK’s largest on-train media company. KBH works with train operating companies (TOCs) to monetise poster, digital and online media assets, delivering ‘non-farebox’ revenue; as well as installing TOC communication material such as safety information, network maps and marketing campaigns.
Traincards offer advertisers a desirable audience and environment coupled with long dwelltime and hyper-connectivity, which combine to make on-train media a powerful channel to connect out-of-home messaging with mobile brand platforms. Extensive research proves Traincards persuade consumers to act on ad prompts, often immediately, while on the train itself, as well as in the longer term.
Therefore, KBH has launched KBH Connected, which scales an advertising message to greater numbers of the KBH Traincard audience. KBH Connected facilitates immediate online consumer interaction, and extends off-train reach of the target audience for advertisers and TOCs.